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Meiko UKMeiko UK and European WaterCare are launching a promotion based on the sales of water softeners by producing a special run of PINK softeners for Meiko.

For every softener sold between now and June 6, 2018, Meiko UK and EWC will jointly donate £50 to Against Breast Cancer.

Caterers nationwide can order softeners by contacting either Meiko or EWC, or by contacting their local catering equipment distributor.

The promotion is being supported by Meiko’s head office team and its Regional Sales Managers, all of whom can offer advice on the right size and type of softener to use.


I’m very excited about this new promotion as it is a cause close to my heart. I hope the industry gets into the pink and orders plenty of the charity softeners and between EWC and Meiko we can both raise the awareness of breast cancer and help with the donations.

Paul Anderson, Managing Director of Meiko UK


The “hot pink” softener will be on display on the Meiko stand 1610, at Hotelympia 2018.

For caterers who do not need a water softener but would still like to donate, visit Meiko’s own Just Giving page here.